Video marketing is the process of creating and distributing videos to promote your brand. It's important because it allows you to connect with your audience on a more personal level than text alone can allow, which makes them more likely to take action after viewing your video content.
In this blog post, we'll discuss:
● Why video marketing is important in today's digital age;
● How it can help build trust with potential customers;
● How it helps increase conversions on websites and landing pages;
● The different types of videos you should create for different purposes (e.g., explainer videos).
The Benefits of Video Marketing
Video marketing is an effective way to increase engagement, reach and conversion rates.
● Increased engagement: Videos are more likely to be shared than other types of content because they're fun, entertaining and easy to digest. They allow viewers to feel like they're a part of what's happening in the video (as opposed to just reading about it), which makes them more likely to engage with the brand or product being promoted.
● Increased reach: Because videos can be shared easily through social media platforms like Facebook, Twitter and YouTube (and even embedded into articles on websites), they have greater potential for reaching new audiences than static images or text posts do. This means you'll get exposure from people who may not have seen your ads before!
● Improved conversion rates: Video ads tend to perform better than traditional display ads when it comes time for conversions--that is, getting people interested enough in your business that they choose one of its products over another company's offering.
Types of Video Marketing
There are many different types of video marketing such as:
● Live streaming is where interaction happens in real time with your audience in real time.
● Explainer videos are a great way to explain what your business does and why it's awesome.
● Product or service videos are another popular type of video marketing that shows off what you offer and how it works, as well as its benefits for customers.
● Customer testimonials are also an effective way to show people what others think about your business or products/services.
Where to Share Videos
There are many places to share your videos. Here are some of the most popular:
● Social media: Facebook, Twitter, Instagram and YouTube all have video capabilities that allow you to post and share your content with friends and followers.
● Website: You can embed a video on your website using HTML code or by using a plugin like Wistia or Brightcove (which we recommend). If you don't want to deal with coding, try out one of our favorite platforms for creating beautiful websites without any coding knowledge required! We love Squarespace because they make it easy for anyone to create an amazing-looking site without having any design skills at all!
● Email campaigns: Create an email template that includes links back into each piece of content so people can easily access them later on if they missed something while reading through their inboxes. This will help keep engagement levels high throughout the lifespan of each campaign by reminding customers about what else was available during this time period - even if they weren't able to read everything right away due.
Best Practices for Video Marketing
● Know Your Audience.
● It's important to know what type of video content will resonate with your audience and deliver the best results. For example, if you're trying to sell a product or service, then a tutorial video may be more effective than an explainer video.
● Create High-Quality Videos.
● The quality of your videos is just as important as the content itself because it can have an impact on whether people watch them or not. If they aren't visually appealing and easy to understand, then viewers won't want to stick around for long--and that could mean lost sales opportunities!
Tips for Creating Engaging Videos
Here are some tips for creating engaging videos:
1. Tell a story: You can use your video to tell the story of your brand, or you can use it to tell an interesting story about something else. Either way, people want to watch and listen to stories--especially ones that are well-told and visually compelling.
2. Captivating visuals: Your visuals should be relevant and interesting in order to capture viewers' attention; they don't have to be expensive or elaborate if they're not right for your brand! Just make sure they're appropriate for the message you're trying to convey (e.g., no nudity).
3. Keep it short: Two minutes at most unless there's something special about what you're showing off (like behind-the-scenes footage). If possible, keep things under one minute so viewers will actually watch all the way through instead of clicking away and bouncing back after 30 seconds because they got bored waiting around while nothing happened yet again today…
Measuring the Success of Video Marketing
Measuring the success of your video marketing efforts can be difficult. You want to know how many people saw your videos and what they did after watching them, but it's not always easy to find that information.
Here are some metrics you should be tracking:
● Views - This is one of the most basic metrics for measuring audience engagement with a video; it's also the easiest one to track. You can use YouTube Analytics or Google Analytics (if you're using YouTube as part of an overall digital strategy) to see how many times a video has been viewed and where those views came from (social media platforms like Facebook and Twitter).
● Shares - Shares are another way people engage with content online and they're also important because they help spread awareness about what you're doing online! If someone shares one of your videos on Facebook or Twitter, then other people will see it in their feeds without having clicked through directly from your website or email list first; this means more potential exposure for those who might otherwise have missed out on learning about what makes up a great content creation strategy!
● Engagement - Engagement refers here not just to "likes" only, but to actual comments left by viewers after watching something new from them before posting again later down the line somewhere else within the same platform where the original post was made originally.
Ready to take your video marketing to the next level? Contact our team at BSocial and check out how we can help you elevate the quality of your video marketing strategies.
