AI can definitely play a significant role in digital marketing but instead of taking jobs away, AI will make life easier by eliminating errors and streamlining tedious tasks that require many repetitions, freeing up more time to focus on the creative aspects of marketing such as storytelling and emotional connection with the audience.
AI technology has already been used in various aspects of digital marketing such as:
- Customer segmentation
- Personalized marketing
- Predictive analytics
- Social media monitoring
AI can help marketers to analyze data more efficiently, make more informed decisions, and automate repetitive tasks. For example, AI can help marketers to identify potential customers, create targeted ads, and optimize campaigns in real time. AI-powered chatbots can also provide instant customer service and support to customers, increasing engagement and satisfaction. Overall, AI has the potential to revolutionize digital marketing and improve its effectiveness. But, at the end of the day, these AI tools will always need a human brain and observation to efficiently control them.
What aspects of digital marketing can AI help marketers?
1. Advertising Strategies
As marketers, we acknowledge the significance of understanding target audiences. This is why personalized advertising campaigns are crucial and utilizing artificial intelligence can help identify audience groups and their preferences. Platforms like Facebook and Google enable you to segment your audience and send customized campaigns based on personal information like age, gender, or source of income.
2. Voice Search
Voice search has been around for quite some time but is still creating a buzz among users. With AI, asking for information on a specific topic through voice assistants like Alexa has become even more efficient. This feature is now used by 58% of consumers to search for business information. Due to its growing popularity, Google also considers voice search as a ranking factor on its platform.
3. Predictive Analytics
With AI, predictive marketing has become popular among advertisers. It allows for personalization and accurate insights into the future of a company. Reports that used to take two weeks to compile can now be done in a shorter time frame. Predictive analytics also helps with customer engagement, budget allocation, revenue, data segmentation, and lead scoring.
4. Content Creation
With AI, content creation can be almost limitless. Web designers and copywriters can benefit greatly from AI by inputting details such as target audience, preferred colors, and tone of voice, sales pages and websites can be created in mere minutes and videos can be transcribed and turned into articles or podcasts, making it easier to reach a wider audience.
5. Ad optimization
Social media platforms are already serving content based on customer interests, but AI can take it to the next level. In the future, there may be no need to input keywords and interests as the advertising platform itself will do the work.
Jobs may become obsolete, but experts in their fields will always be in demand for their unique skills and perspectives. The future of AI promises great potential, especially for those who learn how to harness its power effectively just like our team at BSocial.
Stay ahead of the curve in digital marketing. Contact us to learn how BSocial can help you stay up-to-date with the latest trends and technologies.