PROFILE

BSocial is a digital agency passionate about building and nurturing online communities to help the brands establish and grow a loyal online following, based on engagement and meaningful interactions.

We serve a long list of clients from different sectors and industries spread across Egypt and the United Arab Emirates, including banking, automotive, FMCGs, retail, hospitality, and government. To name a few: Canon, Henkel, United Motion Pictures, General Electric Middle East and North Africa, Kidzania, VOX Cinemas Egypt, Magic Planet Egypt, Stars Cinemas, Align, Central Agency for Public Mobilization and Statistics (CAPMAS), T-Sugars and Align Design House.

BSocial launched in 2010 as a social media insights agency and since has evolved its offerings to become a digital engagement agency. We employ over 70 team members. The agency maintains a number of strategic alliances and partnerships with global industry leaders such as LinkedIn and Hootsuite.

Team

BSocial team is driven by the same set of four core values: Passion, Creativity, Strategic thinking and Proactivity. At BSocial, we pride ourselves in creating an exceptional work experience conducive to creativity, innovation and strategic thinking. You can expect a zero office-politics culture that is demanding yet fun and collaborative.

Ehab Fares

Managing Director, Egypt

Ehab Fares started out on The Wayout in 1996. 2 years later, he was assigned Web Development Director. In 1999, he was responsible for establishing the sales and BD division of a KSA based company, Trinet. The new millennium featured LINKdotNET assigning Ehab as the new GM of MSN Arabia, Hotmail and Messenger in the ME. 4 years later, he founded SYNCCORP, the award-winning Egypt-based advertising agency, offering creative solutions to all its clients. In 2009, Ehab founded the 1st digital engagement agency in the Egyptian Market, acting as its MD alongside being its founder.

Fadl Al Tarzi

CEO

Fadl Al Tarzi, Has over 10 years of experience in digital marketing and web-related technologies. Has worked with leading organizations such as Microsoft as well as many regional and UAE government organizations. Fadl is the only MENA-based member of the Association for Measurement & Effective Communication’s Social Media Committee. An Internationally recognized communications association.

Wael Ramadan

Digital Innovation Dev Director, Egypt

Entrepreneurial-spirited, pioneering technologist with 8+ years of experience in identifying,qualifying, building and implementing enabling technologies. Powerful blend of technology vision inconsistent development of powerful, cost-effective, high-performance IT infrastructures andapplications. Broad expertise in IT, Software Development and architecture/infrastructure design, fullproject life cycle management, client/vendor relationship management and financial/operationalmanagement.

Heidi Emadi

HR Manager, Egypt

Human Capital Manager & Business Partner with 10+ years working experience in Multinational Companies as “Vodafone, Saint-Gobain Glass Egypt, IBM, G4S”, Leading the strategy, development, and execution of Policies & Procedures, Companies’ Framework, Human Developments, Employees Welfare. Worked with Consultancy firms & a United Nations Volunteer since 2013 for Human Developments & Humanities Causes.

Abdallah Elsharkawy

Virtual Reality Architect, Egypt

“Abdalla is an eager architect, worked for 4 years in the field of architecture at Okoplan Consulting Group. He was able to travel to Paris to follow his passion in 3D y becoming skilled at 3D in real time in the Hetic (Cifacom) – School of Paris; where he learned the fundamental basics of 3D techniques and softwares. He also got acquainted with Post animation, loops,
applying mocap on characters and key framing.

He profound technical expertise and educational credentials qualify him to be a competitive Graphic Design candidate in a multinational company.”

Aya Nasser

Account Manager, Egypt

Aya holds a Bachelor’s Degree in Mass Communication, majoring in Advertising and Public Relations. Prior to Bsocial, she was the Managing Editor of TeenStuff Magazine and was later on an ESL Pre-IGCSE Instructor and freelance writer.

Ahmed Zaki

Business development Executive, Egypt

Ahmed Zaki is a Business development Executive I have 4 years of experience in Sales, Marketing,Client Relationship Management, and Advertising along different industries (B2B or B2C). Has a Diploma in Marketing from Cambridge training office in Egypt Has worked closely with many key accounts in Cairo and Alexandria, For a one year as a Marketing Manager for a mega project handling and dealing with many key accounts like Vodafone, BMW, Cleopatra Group, Orange, SMG, and IRAM, and A trainer for Sales Teams for start-up companies and individual projects like AIESEC Alexandria sales training.

Salma El Fiky

Account Manager, Egypt. 

With a passion for communication, Salma merged her love of television and radio broadcasting, information and experience, with real time business development and account management. She worked at BSocial as a Business Development Executive for over two years, then utilized her BD expertise with Account Management to handle key and medium scale accounts. In the middle of all this, she was an On-Air Radio Presenter for 3 months on Nile FM, Egypt’s number one English radio station.

Abd-ElHamid Elhabak

Creative Director, Egypt

Amr El Banna

Senior Graphic Designer, Egypt

“I’m a Designer and Daydreamer. Through the years of professional work gained Knowledge in areas of Corporate Identity, UI/ UX, Web Design, Gamification and Social Media. My goal is to Learn and Explore.

Areej Malash

Community engagment specialist, Egypt

Areej has6 years of previous experience in Social Media within community management at BSocial. In her current/previous role, she has been involved with the social media strategy for the business as well as creating and developing social media content for the business that engages our customers.

Kareem Abbas

Digital Media Planner / Buyer, Egypt

“Kareem has strong experience for assessing accounts performances for whether they
meet or do not meet or exceed expectations relating to revenue growth,
activities, quality margin , customer retention and customer acquisition.
Develop marketing campaigns that support Sales
Strategy to generate new business and raise awareness of the company.
Identify requirements for new services to
anticipate and potentially lead the market & create new leads for the
company”

Ahmed Sayed

Senior Community Mamagement, Egypt

Ahmed is the connection point between the brands and their online users, with a track record of building vibrant online communities,  increasing engagement, and managing online brand attacks. His time management and multi-tasking skills made him the coolest head of our moderators team.

Mohamed El Shahat

Financial Manager 

Finance & Accounting professional, Management Reporting & Budgeting, Finance & Payroll systems implementation. Major strengths include leading& Polices implementation.

Menna El Bakry

Account Executive, Egypt

Menna has a very good experience in content creation (that drives the brand & engages customers), client management and social media analysis for many regional and UAE government organizations. She is also certified as Marketing Professional, Hootsuite Professional, as well as by Google Analytics, Youtube (Audience Growth & Digital Rights) and HubSpot (Inbound Marketing). Menna has a very good experience in public work & public events organizing and media coverage.

Sara Hamdy

Account Executive, Egypt

I have over 3 years of experience in social media marketing along with bilingual content creation skills. Has worked in different industries such as translation, interior design and customer service, and I’m widely resourceful when it comes to information and research techniques.

Mahmoud Gomaa Alariny

Creative Associate, Egypt

Mahmoud has over 3 years of experience in new media, digital marketing and filmmaking. He has worked as a college lecturer in Faculty of Arts at Damanhur University, teaching TV Direction and advertising. Also an online media and filmmaking trainer for many organizations. Mahmoud is professional copywriter, scriptwriter, director, cinematographer and editor.

Mohamed Wally

Motion Graphic Designer, Egypt

He is a Talented Motion Graphic designer, Over 5 years experience.

Alex Axiotis

Managing Partner, Morocco

Alex is an accomplished and innovative executive with an outstanding record in building companies and in successfully delivering strategic growth. Provided leadership in growing numerous telco operators and device manufacturers across MEA. More recently, founded and managed Carma and SOCIALEYEZ Maghreb, 2 leading firms in media analysis and social media strategy and engagement.

Marwan El Nemr

Commercial Director

Marwan El Nemr, Has over 10 years of experience in working with UAE government organizations – specialized in communications including how to improve internal & external communication and branding efforts. Marwan has worked closely with organizations such as Dubai Police, Prime Minister’s Office and DEWA.

Serena Irani

HR Business Partner

Serena is an accomplished HRBP with more than 10 years of experience working with leading companies such as du Telecom (UAE), & RSA Insurance as regional HRBP (Asia and Middle East). She is a strategic HR professional with experience in setting up HR policies and procedures, improving employee engagement, & partnering with Business Leaders to identify and propose best ways forward in enhancing employee performance and meeting business goals.

Ambreen Kazi

Creative Director

A visual thinker and a dreamer; Ambreen is a multidisciplinary-always ready for new challenges. A Graphic design & Advertising graduate from AUS, Ambreen is a creative problem-solver and loves all things digital. Having 9 years of hands-on creative experience in the UAE across various sectors – Governments, FMCG, Fashion, Banking & Retail, Ambreen has an in‐depth understanding of the digital communications & advertising industry. With an expertise in creative conceptualizing, she leads a team of creative forces at SOCIALEYEZ to set the visual tonalities of the region’s biggest brands and organizations.

Tarek Esper

Head of Social

Tarek Esper, has been in the social media industry for 5 years , managing big governmental and commercial accounts , responsible for creating conventional and appealing content which enables clients reach their target audience. Tarek has managed social media for leading brands such as Sony, Philips and Nissan.

Theodora Haddad

Associate Director

Has been in the digital industry for more than 5 years, managed accounts from Lebanon to Dubai, Theodora is responsible for maintaining the client relationship and ensuring the smooth production of campaigns- from managing teams, briefing designers and copywriters to managing budgets.

Mohamed Amer

Associate Director

A Computer Engineer with a keen technology interest since the rise of the internet. Fell in love with Social media back in 2010 and how it develops businesses performance. Started his professional career in 2011 managing multinational brands like Heinz, Reebok, General Electric, Mercedes-benz, Warner Bros. and Kidzania. Specialized in crafting creative digital strategies, concept development, mapping customer journeys and providing leadership on emerging trends and best practices. He have a Passion for social media psychology, e-commerce and user online behavior.

Jacob Zawaq

Head of Social Media Marketing, Morocco

Jacob ZawaQ has over 10 years of digital marketing experience and is currently Head of Social Media Marketing at SOCIALEYEZ Morocco. With a degree in Multimedia & Video Production, many years of agency experience and his own Photography start-up under his belt, Jacob is passionate about delivering innovative, strategic marketing campaigns that deliver tangible results. Jacob is also a photographer and he is in the top 10 celebrities in Morocco.

Ahmed Salah

CCM Team Leader

Ahmed is currently leading CCM team utilizing his copywriting, editing, localization and leadership skills to create an awesome social media content can reach to our targeted audience and achieve the required engagement and objectives.  He has also a considerable experience in multiple branches of media such as journalism & media monitoring. He has worked as media monitoring team leader, monitoring local and international newspapers, newswires and news websites with special focus on GCC –related news. He was responsible for the daily media reports submitted to a number of government sectors.

Ala’a Abdulrazek

Sr. Account Manager

A Social media professional. Self-motivated, organized, detail oriented and a team player. Alaa has developed her knowledge in social media through various channels mainly is Social media customer care along with consumer behavior and project management.

Amir Daou

Account Manager

Amir has a weird, strong passion for brilliant advertising work that solves problems creatively. He’s gained extensive experience in the region, with a focus on GCC and speciality in online culture production – most of that being for social businesses. He believes in work that caters to this region, speaks its language and shows that off. He also holds a bachelor of Business Administration, with a focus on Finance and Accounting from AUB, Lebanon and he’s a CPA. Amir’s into theatre; mainly directing and stage productions. He’s also into writing and film production.

Asia Ali

Account Executive

Hungry for knowledge, passionate and a hustler is how I define Asia. She has over 6 years of professional experience in the U.A.E. but is never content and keeps exploring for ways to discover more. Asia also holds a Bachelor’s degree in International Business and has done various short courses including a Diploma in Digital Marketing. The only question that scares her is when someone asks, where she sees herself in 5 years. At the moment, she wants to launch her fashion blog, open a charity organization and continue to support education. Asia is also the first education supporter at Pakistani Youth Forum.

Bharat Sudhakar

Digital Marketing Executive

Bharat is a Business Administration Graduate who comes with about 3 years of solid experience in digital marketing & is an expert in Google AdWords. He handles our Search Engine Optimization & Marketing, Our Email Marketing and Social Selling activities. In addition, he works with the Account management team and uses his creative side, through content creation and general handling of his accounts.

Dania Safadi

Account Executive

Dania is a fast learner and dedicated individual who graduated from the American University of Sharjah with a degree in Design Management and Marketing. She is currently an Account Executive at SOCIALEYEZ handling multiple accounts. Her passion to learning is what keeps her motivated at all times.

Himgauri Sansare

Design Lead

Innovative design and aesthetics have always been her forte. With over 5 years of professional experience in this undying Universe of the Digital field, her mind is a Pandora of visual designs. She holds Diploma in Visual Communication Arts and Diploma in Advanced Computer Arts.

Faiq Naseem

Application Developer

Faiq Naseem, has been in web & social media industry for over 4 years. Built applications for global brands and government organizations. He is a instant learner who is always keen to dive into latest technologies and proven ability to be able to meet deadlines. Faiq is engaged in high quality end-to-end applications development, that includes architecting, coding, implementing and maintaining responsive, robust and state-of-the-art modern applications. Currently holding position of application developer at SOCIALEYEZ and pursuing Master’s degree in Software Engineering from SZABIST University.

Hajar Bourri

Account Executive

Hajar Bourri is currently an Account Executive at SOCIALEYEZ.She’s a Paris-Sorbonne IV university’s Graduate, with a diploma in Modern literature, minored in  Infomation and communication. Trilingual, Data-driven and a creative person, She’s passionate about the creation process in Social media and the Digital Marketing industry.She’s working on launching her own youtube channel soon.

Heena Mak

Sr. Account Executive

Heena Mak is a Journalism Major. With a love for literature and all things beauty, she is always seeking out the next best thing. She specializes in creating engaging content and campaigns for Beauty, Fashion and F&B clients.

Hikmat Hatab

Account Manager

Hikmat is an Account Manager with 3+ years of experience at SocialEyez. She is known for her charisma and positive thinking at work. She completed her B.A in Advertising at the University of Minnesota, USA and quickly got her feet wet in the social media industry. Her passion for writing and engaging in the online realm was a spot-on with her experience in managing various clients in the community. She was able to hone her skill set very quickly. Her most amazing social media moment is watching a client’s followers increase at a crazy speed during a competition she managed for them.

Mahmoud Gomaa Alariny

Creative Associate, Egypt

Mahmoud Gomaa, Has over 3 years of experience in new media, digital marketing and filmmaking. He has worked as a college lecturer in Faculty of Arts at Damanhur University, teaching TV Direction and advertising. Also an online media and filmmaking trainer for many organizations. Mahmoud is professional copywriter, scriptwriter, director, cinematographer and editor.

Mais Sartawi

Traffic Manager

Mais Sartawi is currently the Traffic Manager at SocialEyez with Bachelor Degree in Principles of Financial Management from Alain University of Science & Technology, class of 2010. Mais is holding more than 4 years experience in Social Media and Digital Advertising in the region, managed different accounts from global fashion brands/industry to governmental sectors including USAbilAraby. Mais is Jordanian, has been living in UAE her whole life and currently in the process publishing her first book which is based on a life journey she have been through!

Manal Farhat

Junior Account Manager

Manal Farhat is a Junior Account Manager at SOCIALEYEZ with Bachelor Degree in Political Science & International Affairs from the Lebanese American University, Class of 2013. Manal has 3 years’ experience in Social Media and Digital Advertising in the region, working on several accounts such as Canon. Manal is Lebanese, and was born and raised in the UAE! She is passionate about civil rights, and enjoying a good read!

Mashaal Tariq

HR & Admin Executive

An effective and confident communicator who is also a self-starter with the dedication and motivation required to succeed in a dynamic Human Resource department. Possessing an in-depth knowledge of Human Resource processes and procedures and a proven track record of providing assistance to HR Human Resource advisors and senior managers. A ‘people person’ by nature, very approachable and able to effectively liaise with colleagues and senior managers alike when providing comprehensive administrative support in achieving the day-to-day operational objectives of Human Resource department as well as long-term goals and strategies.

Nadim Nachawati

Sr. Account Manager

An enthusiastic individual who is continuously ready for more challenges. Nadim is known for his creative ideas, exceptional copywriting skills & claims to be the master of content generation. A young & fresh mind that breathes social media & who’s always hungry to discover new methods in building meaningful relationships with his client’s target audience. Being the leader of team Brainiacs at SOCIALEYEZ, Nadim insists on pushing everyone out of their comfort zone & emphasizes on being exceptional at everything they do. His Motto: Challenge Accepted!

Noor Amhaz

Creative Designer

Since highschool, it was clear to Noor Amhaz that she was leaning more towards creativity rather than logic. Today, she is more than ready to conqueur the creative world. She has gone through ups and downs in her early career years, but finally managed to work through and find her true passion. She is now a SOCIALEYEZ creative designer working closely with clients such as Syoss, New Balance GCC, Dubai Parks and Resorts, Coldstone and many more. She makes sure that most of her clients are satisfied with the creative daily content visuals shared in all their digital platforms and comes up with digital campaign ideas.

Paul de Bruin

Digital Solutions Manager

Paul is a young Entrepreneur and Digital Marketing evangelists with over 5 years experience working in Digital Media within the UAE. A passion for Business Development, engaging Social Media, Digital Strategy, effective Integrated Communications, and innovative Creativity that lead to business solutions.

Roshni Dsouza

Sr. Creative Designer

Roshni Dsouza is an ‘Idea Centric’ Creative Designer, who believes in the continuous enrichment of brands and self. Thereby providing solutions that add value. Proficient and skilled at Print and Digital mediums, she has 5 years of work experience and part of the Symbiosis International University, Pune alumni.

Sadah Chanti

Content Specialist, Jordan

Over 5 years experiene in Social Media with Social- Eyez along with creative content creation skills. Holds a Bachelor degree in MIS & a Master’s Degree in Public Administration. Has the skill to work underpressure on multiple tasks. Problem solver, quick learner, team player & a happy positive employee.

Sara Naji El Ayoubi

Sr. Creative Designer

Creativity, broad imagination, a fresh young attitude, she’s got them all. Sara is known to be precise, technical and artistic and is inspired by everything in her environment and her society. A creative designer to whom hours of hard work mean nothing as she is spending them with passion.

Umair Iqbal

Creative Designer

Umair Iqbal, working in the media industry for 4 years, with a prime focus on Image Production, photography and Digital Designs.

Yasmin Badruddin

Account Executive

Yasmin Badruddin got her B.A in Business Administration concentration in Quality Management from AlYamamah University,Riyadh, KSA. She has excellent English & Arabic writing and reading skills and is moderate in French. She is now working with Real Estate and Semi Governmental entities and has previously worked with Influencers. Yasmin is from Saudi Arabia and lives in Dubai. Currently, she is learning Game Design and App development”

Yasmin Khrais

Account Manager

Yasmin is a bicultural social and digital media marketer with over 5 years experience in the field. She is passionate about connecting brands to their audiences by using data and by providing valuable insights in to both the Western individualistic and Arab collectivistic societies and mindsets. She has worked with several international and local clients such as P&G, Abu Dhabi Tourism Authority and Emaar Hospitality Group.

Zaheer Abbas

Financial Analyst

Zaheer Abbas, Chartered Accountant (ACA) with over 4.5 years of experience in Finance, Audit and Risk Assurance, Taxation and Financial Advisory Services. Previously he has worked with KPMG (one of Big 4 audit firms).

Zeena Kurd

Jr. Account Manager

Zeena is currently a Jr. Account Manager at SOCIALEYEZ handling multiple accounts. Graduated with a Bachelor’s Degree in Graphic Design and over 5 years of experience in visual and digital communications as well as startup acceleration. Wants an installled swing instead of a desk.

Zeina Baher Kassem

Sr. Account Executive

Zeina Kassem is currently a Senior Account Executive at SOCIALEYEZ with a Bachelor’s degree in Mass Communiction at AUS. She is handling multiple social accounts and is aiming to gain as much experience as possible from her collegues. Her love for monkeys is undescribable and endless!

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Company Timeline

We've accomplished a lot in the past few years. Find out more about where we came from and where we're headed.

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