Flipping ECU’s direction and tone of voice was a big challenge especially for changing the communication to the existing university students that’s targeted to increase the word of mouth positively.…
Read more...Getting the users to engage with the humanized concept of the brand. With Ghani Ya Sokar Campaign, T-Sugars was not only facing a highly fragmented Egyptian market but was also…
Read more...To achieve all the goals needed before the high school students start enrolling their documents in their different desired colleges in a 20 days tight time frame.
Read more...Giving that Harry Potter is so popular in Egypt, promoting Fantastic Beats required a creative campaign that clicks right away with the audience, and gets them talking more about the…
Read more...To any country’s officials, it’s crucial to accurately know the number of citizens in each area and the data about them. This helps the government to improve the current and…
Read more...A competition was launched where fans submit a copy of their original or favorite tip that makes their life easier, whether it is a house chore, inspirational or informative tip.…
Read more...The main aim of the campaign is to create an effective digital buzz during the Deutsche team matches in EUFA EURO 2016, essentially focusing on Mercedes’ sponsorship as the strongest…
Read more...Heinz introduced new products in Egypt’s local market. They thought about launching with an offline booth that moves to different locations on a specific schedule, serving food samples for walk-in…
Read more...@UMPMovieGuide wanted to use Twitter to engage its online community and increase movie ticket sales at theatres by sparking conversation about upcoming box office hits. @UMPMovieGuide also wanted to increase…
Read more...Ramadan is the season where many brands get into a fierce battle of grabbing audiences’ attention and achieving high levels of reach and engagement, as well as standing-out among competition.…
Read more...linkdsl was looking for more brand exposure on twitter and wanted to increase followers engagement with the brand. In return, they were ready to give away a powered bank as…
Read more...To promote GE’s latest technologies in renewable energy on its digital platforms, while generating buzz around it to attract prospective clients to the booth across the 4 days of the…
Read more...We had to face quite difficult challenges represented as: • A tradition-oriented habit of Egyptians watching matches at coffee shops. • Hesitant fans about how different and unique watching El…
Read more...With Egypt being one of the top 10 countries with high rates of diabetes, you can probably tell how prevalent the lack of health awareness is. So when Merck, a…
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