To achieve all the goals needed before the high school students start enrolling their documents in their different desired colleges in a 20 days tight time frame.
We first split the content into pillars that are each effective in their own way. Kicking off with the advancements of the Chinese educational system as a whole and how China got to where it is now, to start the awareness phase, then the USPs of the ECU as an advanced educational facility, and then we directed the fans to fill in application form.