Challenge
To achieve all the goals needed before the high school students start enrolling their documents in their different desired colleges in a 20 days tight time frame.
STRATEGY
Promoting ECU Through Splitting Content To stages
We first split the content into pillars that are each effective in their own way. Kicking off with the advancements of the Chinese educational system as a whole and how China got to where it is now, to start the awareness phase, then the USPs of the ECU as an advanced educational facility, and then we directed the fans to fill in application form.
PRODUCTS USED
- Lead Generation form.
- Facebook ads and multiple targeting tools.
- Instagram ads.
- Google Display Network.
- Photo-shoot
- Video production.
GOALS
- Create awareness about the ECU.
- Create awareness about the ECU's Departments and programs.
- Push potential students to fill the university's application form.
- Achieve a large number of actual ECU enrollment.
Results
5,896,708
Impressions
230,634
Post Engagements
51,000
Website Clicks