Due to the spread of COVID-19, a lot of cities went into lock-down, including The Kingdom of Saudi Arabia and The Holy Mosque of Makkah, causing a lot of individuals to miss out on the experience of the religious rituals and journey. However; we took this as an opportunity during the wait, in order to bring the rituals and experience The Holy Mosque of Makkah to users, and help them visit and educate themselves about the Islamic rituals using virtual reality technology.
By using the hashtags #StayHome #StayNear that help focus on giving the consumer the experience of visiting the Holy Makkah at their homes until the real meet. The tone of voice that was used to convey the message was emotional and educational using Classical Arabicالعربية الفُصحى in order to reach the wider audience in the Arab Region and not just Egypt.
The main focal point of the visuals was The Kaaba, and the colors used were solid, classical and neutral colors in order to relate to the essence of spirituality and purity of the religious journey in Makkah. The aim of the content was to create meaningful messages to bring the consumer closer to the experience, as well as educating children and adults about the Islamic rituals that take place during the act of Pilgrim or Umrah and the prayers inside Makkah through the purposeful usage of virtual reality technology.