Giving that Harry Potter is so popular in Egypt, promoting Fantastic Beats required a creative campaign that clicks right away with the audience, and gets them talking more about the movie and anticipate its release in cinemas.
That is where "Fantastic Beats Bel Masry" comes into play. We asked the fans on UMP(United Motion Pictures) to come up with their own spells and explain how they'd use such made up spells in their daily lives.
The fans' reception was overwhelming .. with a total of 54 hilarious submissions on the competition's hashtag: #FantasticBeats_BlMasry.
We supported the campaign with videos that feature some our own spells.
we also had to make sure that the campaign was aligned with the international promotion of the campaign; We showed the fans how to turn their mobiles into magic wands, while highlighting the partnership between Warner Bros and Google.