Heinz introduced new products in Egypt’s local market. They thought about launching with an offline booth that moves to different locations on a specific schedule, serving food samples for walk-in customers to dip and try their new flavors.. Now how can we leverage that online?
To benefit from the offline activation and transform it to an online engagement “Dip & Win” Call to action was brandied on their booth 5,000 cards with unique codes were designed and printed. A card was given to every fan tried the food sampling with Heinz new flavors with instructions written to visit Heinz “Dip & Win” App on their facebook page for a chance to win.
In order to enter the app, they had to enter their unique code, and fill in a surveyabout his experience that will eventually help us determine which product would be a best seller.