The main aim of the campaign is to create an effective digital buzz during the Deutsche team matches in EUFA EURO 2016, essentially focusing on Mercedes’ sponsorship as the strongest supporter of its national team.
The challenge was to beat our KPI within a very tight time-frame, especially since our campaigns were only active during the scheduled Deutsch team matches, instead of the entire Euro 2016 championship events.
During the planning of our targeting strategy, we were well aware of the intensity of handling an account such as Mercedes and the responsibility this beholds. Meanwhile, we had to reach out to different Egyptian classes bearing in mind their cultural diversity, which contradicted with Mercedes actual strategy in the Egyptian market (niche).
Hence, we formed a hybrids ads strategy to intake this breakdown by targeting Egyptians with high interest in sports events, football leagues, clubs and sports figures to get relevant and enthusiasm -based interactions from people.