bsocial logo
  • About
  • Work
  • Case Studies
  • News
  • Contact
PUBG Case Study banner

Challenge

Flipping ECU’s direction and tone of voice was a big challenge especially for changing the communication to the existing university students that’s targeted to increase the word of mouth positively. We had to deliver the educational tips in a simple yet attractive way to get their attention and make sure they engage with us using the game and here we used the news jacking approach since PUBG had a huge digital buzz recently.

STRATEGY

Leveraging Social Media Gaming Trend

After releasing the new direction that fits @ECU’s audience, the content had to fit the direction as well and here we have to make sure to take advantage of every possible chance. This time chance was PUBG game digital buzz, we made it beneficial for our brand and used the same slang to educate our targeted audience how to deal with their final exams in a creative unforgettable way and always let it be relatable for every filed and educational year.

strategy 1st strategy 2nd strategy 3rd
goals responsive

PRODUCTS USED

  • One Facebook post
  • Boosted post

GOALS

  • Educate our students with attractive tips to be ready for the final exam.
  • Build a Digital Buzz around the brand.
  • Reach new fans within the same target audience.
  • Enhance Brand Engagement rate.

Results

2025 New Page Likes
462,484 Reach
31.57% Engagement Rate
top result middle result bottom result

READY TO DISCUSS YOUR PROJECT?

Work With Us

© 2019. BSocial All Rights Reserved.