@UMPMovieGuide wanted to use Twitter to engage its online community and increase movie ticket sales at theatres by sparking conversation about upcoming box office hits. @UMPMovieGuide also wanted to increase awareness of its brand as being the sole distributor of 20th Century Fox and Warner Bros. films across Egypt.
@UMPMovieGuide developed a 4 week campaign to amplify excitement and generate buzz over new releases. Using several Promoted Tweets to drive engagement, the brand was able to reach devotees of each film genre and connect with a broader audience. @UMPMovieGuide also used a Promoted Account to build its community quickly and spark interest among new users similar to its current audience across Egypt.