We had to face quite difficult challenges represented as:
• A tradition-oriented habit of Egyptians watching matches at coffee shops.
• Hesitant fans about how different and unique watching El Clasico at VOX.
• Insecurities of the Egyptian people from online payment.
• Limited time factor (Only two days)
• A sales target.
Creating a teaser video to increase the hype and anticipation around the event.
Publishing ONE creative post explaining the idea with a catch.
Making full use of the community management team to handle all the convening as well as the sales.
Including 60 F&B Items as giveaways to the first 60 online booked users as an Incentive.
A promotion boost to target the right audience for the event.