When it comes to entertainment, we have a long history of working with the best in the industry. However, our work with United Motion Pictures the official distributor of 20th-century fox and Warner Bros. in Egypt extends to more than 9 years. It has grown to become more of a relationship so to speak. This relationship has evolved over the years, resulting lots of firsts for the agency and the brand. The most notable of them, was when Twitter featured UMP as the first Egyptian success brand story on its platform. In addition to growing and nurturing an avid fan base which amounts to 2.3+ million followers. Their engagement is a major factor to the success of this unique business relationship. They are always on the lookout for any new content being published on UMP’s platforms. Their ability to keep on surprising us with every movie competition is every digital marketer’s dream. Take Fantastic Beasts Bl Masry for instance. The competition was created to promote the release of “Fantastic Beasts and Where to Find Them” generated 564.5K in engagement, reaching 2.7 million users, on the course of 5 days. Recently, the success of BSocial and UMP has been noticed on an international scale; with raving reports from 20th Century FOX about our content and the way we interact with our fans. They even asked us to provide some of our content techniques so that they can apply them in other markets. One thing is for sure, this isn’t an overnight success. United Motion Pictures social media performance has set the bar higher for brand loyalty and user engagement, which makes it tough for other brands to follow its path because it’s always one step further.