Recently in end of May, our client “Elite”, a new wafer brand launched an ad produced by Good People as its first ad to introduce itself in the market. The ad generated massive 2M in reach in just 10 days with a booming 13% engagement presented in almost 400K post clicks, over 970K staggering organic views and over 2K comments. People commended the creativity and humor of the ad, and its ability to present a food-and beverage product in the most unusual way. Featured in Kpeiz as the sassiest ad of Ramadan, Elite succeeded in generating half of its engagement as hahas; proving that humor is a winning card in Egyptian advertising that effortlessly wins the heart of the audience. Kpeiz stated “we can safely say that it was the sassiest ad” Undoubtedly, in today’s digital marketing world, one cannot suffice with just publishing a creative ad; interactive and friendly engagement with the audience is also a must. And here is exactly where BSocial steps in. Being the digital engagement agency handling Elite’s digital assets, we provided outstanding social media content and moderation to Elite’s first ad which created a bigger buzz and higher audience-attachment to the ad. Prompt and funny yet respectful replies to fans, and a solid understating of the brand rationale, made BSocial’s moderation a solid pillar in the success. To keep this Buzz alive and running for a longer time, we complemented the ad with designed posts that have quotations from it which highlight the products biggest strengths; such as its crispiness, its inability to easily break and its stickiness in the mouth like any authentic wafer. The ad’s idea was about a man in prison receiving a visit from his wife to check up on him and update him with the latest news. In a sarcastic conversation between them, Elite is introduced. You can check out the ongoing campaign and join the fun conversation on Elite’s Facebook page.