We help you create or enhance your digital presence using in-house resources. The DSC Unit enables organizations to build the human capital as well as technology infrastructure required to manage their social media presence based on best practice in addition to sourcing innovative technology solutions specific to their requirements. We have experience building complete social media centers on behalf of clients including staffing, technology, training and policies – all within your office.


A bespoke offering based on your specific requirements. Typically our clients identify either a specific digital objective or challenge and we provide consultancy on how to achieve that objective or solve the challenge.


Whether you’re facing a crisis or looking to build a crisis management framework, our team of consultants have the experience to guide you. We’ve developed a proprietary crisis detection and prevention model followed by a crisis management framework that addresses every aspect of how your team should deal with a social media crisis.


We have established partnerships with leading technology solution providers around the world to bring best of class social media solutions to the MENA region including social CRM, social management tools, ticketing systems, listening tools, reporting & visualization tools. As part of our offerings we analyze each client’s requirements then recommend the most suitable technologies for their social media needs. Our offering includes deploying technologies, integrating with other tools as well as full training on each software solution not just from a technical perspective from a hands-on perspective to ensure true adoption of every tool. Our software training handled by team members that have actually used/uses each solution themselves.


Our training offerings are built based on our own first hand experience designing and implementing social media strategies and campaigns across multiple sectors. Unlike academic institutions our training is offered by our own team members who have hands-on experience with each of the topics they train on. Examples of our training courses include: Strategy Development, Content best practices, Social Media Crisis Management, Measuring Social Media Performance. We provide training on-site at your office in addition to off-site with full hotel logistics. We also include trainers from key global partners and industry leaders such as Twitter, Hootsuite and LinkedIn as part of our training programs.